Selling Tips
Lowering Prices
Believe it or not, but lowering prices when business is sluggish may not be nearly as effective as DOUBLING them. Here’s a brief lesson in the psychology of pricing.
Postcard Power
Postcards are a powerful and low-cost marketing tool that few craft marketers use effectively. Here are ideas on how to make the best use of different types of postcards.
Give to Receive
Former craft business owner Jeanne Baratta explains how donating products can attract local attention to your business and lead you in interesting new directions.
The Battle of the Booth
Booth setup is most likely your least favorite part of doing a show. These tips from Promo Diva® Traci Vanover will make the job much easier.
Networking on Etsy
Soapmaker Lori Bartel says Etsy is one of the best crafts networking communities to be a part of “. . . because we are a community banded together by a love for handmade products.”
Bad Day on eBay
Clicking a link in a fraudulent eBay email can be financially devastating if the scam is not detected immediately.
Selling to Resistant Buyers
When a product isn’t selling, you can stop trying to sell it, you can change it, or you can make something else. And there are four ways you can change a product to make it more appealing to buyers.
Marketing in a Sluggish Economy
In a sluggish economy when your customers or clients have tightened their hold on their wallets or purses, you’ll need to develop special strategies not only to survive, but to move ahead in your business.
