Product Design
Secrets to Developing a Good Product Line
While it’s important to focus on an art or craft you love and do well, you must always consider the marketplace. Making what you love to make is not necessarily going to be what people want to buy. Here are mistakes to avoid, and tips for success.
Finding Your Niche
This niche marketing article, adapted from one of Barbara’s ”Selling what You Make” columns for Crafts magazine, features a jewelry maker whose design ideas and words of encouragement will be inspiring to crafters working in all mediums.
How a Hobby Can Change Your Life
In this success story, artist Joyce Roark offers both a brief history of Pergamano Parchment Art and another example of how a simple hobby can have life-changing implications and lead to an exciting career in arts and crafts. This article also includes books and Web resources on parchment art, embroidery on paper, and Temari (Japanese Thread Balls).
Striving for Perfection
The real beauty of a handcrafted object is that it is NOT perfect. Small imperfections are proof it was created by human hands.
Barb’s QuikTip #2
Here’s what you need to know about the FTC’s “Fabric Care Labeling Rule.”
Selling to Resistant Buyers
When a product isn’t selling, you can stop trying to sell it, you can change it, or you can make something else. And there are four ways you can change a product to make it more appealing to buyers.
