Marketing & PR
Secrets to Developing a Good Product Line
While it’s important to focus on an art or craft you love and do well, you must always consider the marketplace. Making what you love to make is not necessarily going to be what people want to buy. Here are mistakes to avoid, and tips for success.
Crafty Market Research
Do you have a great idea for a new product? Will anyone buy it? How should you price it? This article offers simple but effective ways to get answers to these questions before you lay out a lot of time and money making products that might not sell.
promotional line art portraits
People don’t do business with businesses; they do business with people. And they like to know what those people look like. Whether it’s a formal portrait, a casual photo of you at work, or a nice line drawing, a picture can do what mere words cannot accomplish.
Finding Your Niche
This niche marketing article, adapted from one of Barbara’s ”Selling what You Make” columns for Crafts magazine, features a jewelry maker whose design ideas and words of encouragement will be inspiring to crafters working in all mediums.
Moving Into Wholesaling
Many craftspeople think they cannot wholesale because of pricing problems while others worry about their inability to fill orders if response from buyers is greater than anticipated. Here’s valuable perspective from three craft pros.
Video Marketing Tips
Freelance marketer and publicist Traci Hayner Vanover, aka the Promo Diva®, offers tips on how small businesses can get started in video marketing.
Postcard Power
Postcards are a powerful and low-cost marketing tool that few craft marketers use effectively. Here are ideas on how to make the best use of different types of postcards.
Give to Receive
Former craft business owner Jeanne Baratta explains how donating products can attract local attention to your business and lead you in interesting new directions.
Business Cards
Every business needs business cards. Thanks to handy templates, you can quickly design and order inexpensive business cards on the Web.
Selling to Resistant Buyers
When a product isn’t selling, you can stop trying to sell it, you can change it, or you can make something else. And there are four ways you can change a product to make it more appealing to buyers.
