promotional line art portraits
A Picture Really is Worth a Thousand Words
WHETHER IT’S A FORMAL PORTRAIT, a casual photo of you at work, or a nice line drawing, a picture can do what mere words cannot accomplish.
In my books, I have often written about the importance of including your photograph on your printed materials and website because people don’t do business with businesses; they do business with people. And they like to know what those people look like.
I don’t understand why so many artists, designers, craftspeople, and service providers try to hide behind the fancy design of their website when what could really sell a stranger on their products or services would be a picture of the site owner. A brochure needs to focus not only on the products or services you offer, but on YOU, as the individual who is providing them.
Whether the picture you use is a formal portrait, a casual photo of you at work, or a nice line drawing or artist’s rendition that captures the “real you,” a picture can do what mere words cannot accomplish.
The sample line drawing of mine shown here is one I used on countless black-and-white printed materials during my early days as a mail-order book seller and newsletter publisher. In later years, I found an artist who did a much better and more useful b&w line drawing of me from a photo I provided.
How To Do a Line Drawing
If you can’t find a professional artist who does line art portraits, here’s how to do your own:
- Lay a smooth piece of clear plastic that will accept ink over a head-shot photo of yourself, then carefully trace the picture onto the plastic overlay using a fine-point black pen.
- Using your scanner or photocopy machine that offers reduction and enlargement capabilities, create the number and size of line drawings needed.
Product sellers could do the same thing to create illustrations of certain products. (Long before we had inexpensive scanners, a craftsman told me he created line drawings by first taking close-up slides of his products, then projecting them onto white paper hung on a wall so he could trace the image.)
If you are an artist who can provide this kind of service to my readers, please let me hear from you.
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